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Privacy Policy

We respect your privacy and are committed to protecting your personal data. The purpose of this Privacy Policy is to explain how we may use any data we collect about you, how you can instruct us if you prefer to limit the use of that data and for us to tell you about the policies and procedures that we have in place to respect your privacy.

Who this Policy Covers?

This privacy policy covers Flock Limited and its wholly owned subsidiary Flock GmbH collectively referred to as (“Flock”, “We”, “Us”, “Our”).

The Flock Cover App (The Flock Cover mobile app available for iOS and Android referred to here as the “App”) and Flock Cover Website (Any site accessible under the flockcover.com domain referred to here as the "Website") are provided by Flock.

We are committed to respecting your privacy. The purpose of this Privacy Policy is to explain how we may use any data we collect about you, how you can instruct us if you prefer to limit the use of that data and for us to tell you about the policies and procedures that we have in place to respect your privacy.

Please read this Privacy Policy carefully to understand how we handle your data.

By accessing or using the App or Website, you confirm that you have read and understood the entirety of this Privacy Policy.


"Your data'' means any data about you from which you can be identified. When you sign up to our App or use our Website to obtain a quote or buy an insurance policy. If you obtain a quote or purchase an insurance product or service, your personal data may be processed by or shared with our associated companies, software developers, hardware developers, introducers, intermediaries, reinsurers, underwriters, agents, our Principal and where applicable your broker, agent or any other company that distributes, advertises or recommends our insurance products on our behalf.

Some of these organisations may be situated in countries outside the European Economic Area. If we transfer your data to these countries we will take steps, described in section 7, to ensure your information is appropriately protected. If you have consented, we will also use your data to provide you with newsletters or other alerts when you sign up to the App, which will let you know about any additional products or services we offer and will provide you with useful flight tips.

When you use the App or the Website we may track data about how you navigate the App / Website to analyse usage, to manage these services, and to report aggregate information to trusted third parties.

We reserve the right to use your data for other purposes set out in this Privacy Policy, for example, to respond to legal or regulatory requests, or to transfer your data to a purchaser of our business.

If you would like to learn more about our data collection policies and practices, please read the following.

1. Who we are and what we do

Flock Limited is an Insurance Business who distributes digital insurance products for drone pilots that provides access to real-time risk analytics and geo-located data relevant to flying drones. We enable drone pilots to purchase drone insurance through our App and Website. Flock is a trading style of Flock Limited registered address 6th Floor One, London Wall, London, United Kingdom, EC2Y 5EB (ICO Data Protection Registration Number ZA263304) (“Flock”, “we”, “us“, "our”).

Our policies are priced through an algorithm which quantifies the risk of a drone flight using multiple location and time based data sets such as hyper-local weather, nearby roads, nearby buildings, population estimates and nearby airspace conditions. The algorithm also uses the pilot’s experience of flying drones, claims history and the model of the drone being flown. A breakdown of the risks associated with each flight is shown in the risk list within the App or the Website, accessible by tapping on the “Risk Report”.

2. Information collection

2.1 Information you give us. You may give us information about yourself by registering with and using our App or Website. The information you give us include, but is not limited to:

a) email address;

b) name;

c) name of company, if flying commercially;

d) address;

e) telephone number;

f) location data;

g) drone data;

h) licences and permissions;

i) experience as a drone operator;

j) claims history;

k) browsing and transaction history through use of the App or Website;

l) flight history;

m) flights you have got a quote for;

n) the Flock partner you were referred by;

o) promotions used; and

p) other data which you may disclose to us via the App or Website at any time.

2.2 What other data do we collect? Each time you use the App / Website, we may automatically collect any of the following information: technical information, hardware device model, operating system, platform and device ID, browser information.

2.3 Information we receive from other sources. We will receive information about you if you use any of the other websites or apps we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with other data we collect through the App / Website. We work closely with third parties (including, for example, advertising networks, analytics and search information providers, software providers and hardware manufacturers) and may receive information about you from them.

2.4 IP addresses and event-tracking data. An IP address is a number which is automatically assigned to your mobile device or computer whenever you access the Internet. When you access our App / Website, we log your IP address and can identify you from it. Event-tracking data is information collected by us when you navigate the App / Website, for example the specific sections of the App / Website you looked at, the order you looked at them and the time of your use. We collect this information using the third party services, Segment and Intercom.

2.5 Aggregated data. We may collect and aggregate, on an anonymous basis, information about you, your spending and your use of the App / Website with information about other users of the App / Website in order to identify trends.

("Aggregated Data"). Aggregated Data will not contain information from which you may be personally identified.

3. How we use your data

3.1 All data that we obtain about you will be used in accordance with current data protection legislation and this Privacy Policy. We, or third parties acting on our behalf, will collect, use and store your data listed above for the following reasons:

a) to process your registrations and allow you to access and use the App / Website;

b) to verify your identity for security purposes;

c) to provide you with the information and services that you request from us, including accessing real-time risk analytics and geo-located data;

d) to process your insurance transactions (including claims) and policy requests to enable us to quote insurance for you;

e) to price insurance and identify different pricing models that are tailored to your profile and drone usage;

f) to ensure the security of our services and App / Website;

g) with your express consent only, we may also use your data to send you information about related products or services that may be of interest to you;

h) to contact you regarding administrative matters or notices or to deal with any enquiries made by you, to resolve disputes and to troubleshoot problems;

i) to provide guidance on how to use the App / Website;

j) to improve our risk models and algorithms;

k) to track and improve our ability to serve our existing customers and acquire new customers; and

l) to improve the App / Website and other services we provide.

3.2 We may track data about how you navigate the App / Website to analyse usage and how visitors navigate the App / Website. This allows us to manage the App / Website and to see what content is most popular.

3.3 We may pass Aggregated Data to the third parties referred to in the section below, such as partners, to give them a better understanding of our business and to bring you a better service.

3.4 In processing your data as discussed in this Privacy Policy, we consider this processing is necessary to provide you with our service and sell you valid insurance contracts. Where this may not apply, processing is necessary for our legitimate interests in providing the App / Website and ensuring they operate in a commercially suitable way which is tailored to your use and interests. In some cases, this processing is also subject to your consent (which can be withdrawn at any time, as described below).

3.5 Where you have given your consent for us to use your information in a particular way, but later change your mind, you should contact us and we will stop doing so.

4. Disclosure of your data to third parties

4.1 If you obtain a quote or purchase an insurance product or service, your personal data may be shared with Insurers including where they use your data if you make a claim.

4.2 We may also share your data with the following categories of third parties, including:

a) our employees, your broker (where applicable), service providers, sub-contractors and agents to administer your account and the products and services provided to you by us now or in the future, including but not limited to our payment processors;

b) analytics providers that assist us in the improvement and optimisation of Our App / Website; and

c) our distribution partners, which includes software developers, hardware developers and any other company that distributes, advertises or recommends insurance policies on our behalf.

4.3 For more information on how we are regulated, please look at our FAQ here), any third parties with whom we share your data are limited (by law and by contract) in their ability to use your data for any purpose other than to provide services for us. We will always ensure that any third parties with whom we share your data are subject to privacy and security obligations consistent with this Privacy Policy and applicable laws.

4.4 We may also disclose your data to third parties:

a) if we sell or buy any business or assets, we may disclose your data to the prospective seller or buyer of such business or assets;

b) if we, or substantially all of our assets, are acquired by a third party, your data held by us may be one of the transferred assets;

c) if we are under a duty to disclose or share your data in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;

d) if we are contacted by regulator or other government body, we may disclose whether you are a licenced drone operator and provide details of any specific flight you have made whilst using the App;

e) in order to enforce or apply our Terms of Use or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or

f) to protect the rights, property, or safety of us, our customers or other persons. This may include exchanging information with other organisations for the purposes of fraud protection and credit risk reduction.

4.5 Except as detailed above, we will never share, sell or rent any of your data to any third party without notifying you and/or obtaining your consent.

5. Optional and Future Services

5.1 There are optional services which you may choose to sign up to. The information required will vary for each service which is offered. This section explains the information we collect for each service, and how we may use it. These uses are in addition to the uses described in sections 3 and 4 of this Privacy Policy.

5.2 Newsletters, emails and alerts. You may sign up to receive a newsletter or other emails and alerts when you sign up to the App or Website, which will let you know about any additional products or services we offer and will provide you with useful flight tips. If you agree, we may share your information with these additional products and services. You can cancel your subscription to newsletters, emails and alerts by contacting us via the email address or other methods which you will normally find at the bottom of the newsletter, email and alert in question.

5.3 Remember, if you consent to receive texts from us, your mobile network may impose a charge on incoming texts. Please check with your mobile network provider for details.

6. Retention of information

We retain your data for as long as you use the App, any other services we provide to you to which your data is relevant and then as required to comply with applicable laws for 10 years.

7. Transfers of information

7.1 Your data may be transferred to, and stored in the United States or another location outside of the European Economic Area.

7.2 In particular, your data may also be processed by staff operating in the United States or outside the EEA working for us or third party data processors. Such staff may be engaged in, among other things, the provision of our services to you, the processing of transactions and/or the provision of support services.

7.3 Some of these countries do not have laws that protect your privacy rights as extensively as those in the United Kingdom. However, if we do transfer your data to other territories, we will take proper steps, the security procedures we use are described in section 9, to ensure that your data is properly protected and processed only in accordance with this Privacy Policy.

7.4 By providing us with your data, you acknowledge that such transfer, storage and processing of your data may take place.

8. Your rights

8.1 You may contact us by email at hello@flockcover.com at any time, to request that we:

a) update any of your data which is out of date or incorrect;

b) delete any of your data which we are holding;

c) restrict the way that we process your data;

d) provide your data to a third party provider of services;

e) provide you with a copy of your data which we hold about you; or

f) review an automated decision such as calculating a policy price.

8.2 Your request must include your:

a) name;

b) email address used to register with your Flock Cover account;

c) postal address; and

d) we may also request proof of your identity.

8.3 Please allow at least seven working days for us to process requests.

8.4 Without limiting the above, you have the right to ask us to not process your data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your data to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. Alternatively, you can contact us by email at hello@flockcover.com at any time.

8.5 If you have previously given your consent to the use of your data for marketing purposes, you can choose to stop receiving marketing communications which we send to you from time to time by following the unsubscribe instructions included in such communications. Alternatively, you can opt out of such communications at any time by contacting us by email at hello@flockcover.com.

9. How do we protect your data?

We use industry standard efforts to safeguard the security and confidentiality of your data. These methods include but are not limited to:

a) Encrypting all messages in transit via HTTPS;

b) Separate security and business concerns to ensure resilience (Three Legged Auth);

c) Encrypting all user credentials using industry standard algorithms (RSA 256);

d) Preventing unauthorised data access by isolating data;

e) Preventing malicious traffic with firewalls;

f) We have a company policy of secure passwords and 2FA to sensitive information/services; and

g) We take nightly backups of our data which we clear out every 30 days. This protects our customers against data loss.

Although we make every effort to protect your data, the transmission of data over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your transmitted data, and that any such transmission is at your own risk.

h) We will only transfer data outside of the EEA where there has been an Adequacy Decision or where it is safeguarded under Standard Contractual Clauses.

10. Links to other websites or apps

The App may contain links to other websites or apps, for example, links to our website and any additional websites hosted on our website which can be accessed here. We are only responsible for the privacy practices and security of our App and our Website. We are not responsible for the privacy policies, content or security of any linked websites or apps. We recommend that you check the privacy and security policies of each and every website or app that you visit through our App. We do not endorse or otherwise accept any responsibility or liability for the content of such third-party websites or apps or third party terms and conditions or policies.

11. Notification of changes to the Privacy Policy

We reserve the right to change this Privacy Policy from time to time. We will notify our users whenever changes are made and all changes will be posted on this page so that we can keep you informed of our information collection practices. However, we encourage users to be responsible about their privacy and recommend that you consult this page frequently so that you are aware of our latest policy and can update your preferences if necessary. Your continued use of this App / Website shall constitute that you have read and understood the revised privacy policy.

12. Contact Us

If you have any comments or questions about this Privacy Policy, the practices of this App / Website or your dealings with this App / Website, please address them to our GDPR Manager Heidi Megele at hello@flockcover.com or contact us via our support line.

If you are located in the EEA, you may also make a complaint to a supervisory body for data protection matters in the country in which you are based. In the UK, this would be the UK Information Commissioner's Office (https://ico.org.uk/). Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

The practices described in this privacy policy statement are our current privacy policies and procedures as of 18th February 2021.